WORKPLACE REIMAGINED COMPETITION

Redefining Design: The Journey is the Destination

If the pandemic has taught us anything it’s that workplaces have lost their personal touch. Design - as an institution - has always taught that success stems from deep understanding, a human-centric approach and synergy of qualitative and quantitative factors. Over the years a quantitative process has divorced designers from creating unique experiences, commoditizing every touch point of the work place.

In this narrative, three young professionals pioneer a new creative brand, prioritizing users in a holistic experience — physical space, human interactions and digital integration. Starting with immersive anthropological research, we observe users in their natural habitat. While surveys and interviews provide insight, true understanding emerges from observing users in their flow state.

The future of design is written in the success of the journey.