OKAY CANNABIS
Step into the vibrant realm of OKAY Cannabis, where the present moment converges with boundless imagination. Beyond geographical confines, it's a journey within—a sanctuary for the mind. In an era marred by unprecedented trials, OKAY extends a reassuring embrace, affirming the validity of every emotion and inclination. Here, authenticity reigns supreme as we navigate the multifaceted tapestry of human experience. We celebrate the kaleidoscopic spectrum of cannabis culture, transcending boundaries and embracing diversity. At OKAY, cannabis isn't just a product; it's a catalyst for personal evolution and communal unity.
Wheeling, Illinois
2023
Anchored on Restaurant Row in Wheeling Illinois, OKAY's 13,000 square foot flagship cannabis dispensary stands as a beacon of innovation.
From the outset, OKAY partnered with Fifty/50 to enrich the customer experience with a holistic approach, embedding a functioning restaurant, West Town Bakery and consumption lounge with the intent of providing a place for everyone – from cannabis curious individuals to seasoned smokers.
Collaborating intimately with boutique branding consultant, Satellite Agency, the space and brand were designed hand in hand crafting an immersive environment that pulsates with intensity. Arched forms echo the OKAY emblems, sculpting a space that transcends mere aesthetics to become an indelible memory. As innovators, OKAY navigates the intricate balance of journey control and security, pioneering a shift from wellness-centric to hospitality-infused cannabis encounters. The brand ethos, embodied by a playful Candyland-like ambiance, gives users “permission to be” – no justification required.
West Town, Chicago Avenue
2023
Located on a bustling street in the vibrant West Town neighborhood, OKAY’s Chicago Avenue dispensary takes advantage of the local foot traffic of its vibrant retail neighbors, West Town Bakery and Roots Pizza. Serving as a hub for local commerce, this retail frontage offers a diverse range of products while fostering a sense of community engagement and furthering the story of the OKAY brand.
Evanston, Illinois
2024
Located at the vibrant intersection of Clark and Howard in Evanston, this West Town Bakery and OKAY Dispensary transforms a sunny corner into a lively retreat. Featuring cool green tones that anchor the bakery counter and warm hues that define cozy dining spaces, this inviting spot is perfect for morning coffee runs or evening cocktails. With its strategic location near CTA and Metra stations, it’s a convenient and charming destination for all occasions.
PROJECT TEAM
OWNER | The Fifty 50 Group
BRANDING | Satellite Agency
GENERAL CONTRACTOR | LG Group
MEP ENGINEERING | Element Energy Consulting LLC
MILLWORK | Vero Design Build
KITCHEN CONSULTING | TriMark
FURNITURE | Corporate Concepts
PHOTOGRAPHY
Kendall McCaugherty, Hall + Merrick + McCaugherty Photographers