DScout

222 N Lasalle
23,000 square feet

dscout’s team of researchers, designers, storytellers, and social scientists, also known as “People Nerds,” translate data into valuable marketing insight. The design for their new headquarters was inspired by the creative, collaborative processes they use daily. It incorporates numerous open and closed huddle areas, including two with garage doors, and has an abundance of marker and pinboard surfaces for idea visualization and staff recognition.

Playful branding and the tech company’s relaxed work culture were also influential in the design concept, particularly in a two-story town hall space, which includes a projector wall, game tables, stadium seating, and booths with metal mesh accents. Crowning the 20-foot ceiling, a high-impact frieze of dscout’s signature icons wraps the perimeter and accentuates the room’s height. A few steps from this active communal space is a moody library lounge for focus work, informal meetings, and happy hours.

PROJECT OVERVIEW

ARCHITECTURE
$75 psf cost
Specialty Acoustic Ceilings
Projection wall

FURNITURE
$17 psf cost
Custom neon sign

PHOTOGRAPHY
Kendall McCaugherty/Hall + Merrick Photographers

2019